The Value Of Video
Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
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74% of people who get an opportunity to see a product or service in action via an explainer video will buy the product or service.
Videos not only deliver information but also help connect your brand with your target audience. The importance of video marketing is that it engages your audience and triggers emotions in them that are necessary to build a long-term relationship.